I see much of my technology as a ubiquitous, symbiotic system, and believe Apple provides the best ecosystem for me.

My mobile devices; iPhones (yes, my family and I have multiple), iPads (yes, multiple of those as well), Apple Watch, and MacBooks (multiple of those too) are all connected by iCloud. Rather than each being a separate device, they are all really just connected user interfaces in a greater system.

I can pick up my work on any device from anywhere at anytime, and it is automatically synced and kept up-to-date. Photos are automatically synced to my main Photo library where they are saved and ‘pushed’ to my other devices. I can easily and quickly move larger files between devices with AirDrop. Messages can be sent and received with attachments to and from any device. These are just some examples of the many benefits that work for me.

My non-Apple electronic products are selected for their ability to seamlessly fit into my expanding symbiotic system to provide an encompassing total solution.

I appreciate and value good design – Apple cares about design. Apple will challenge the status quo to provide a better way, a more efficient way. Design is much more than what a product looks and feels like, it’s how it works, and the experience it provides.

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs

Many consumers get tied up with features and specifications, and look to products that have the most features and the highest specifications, rather than understanding and considering the total user experience.

For me, everything just works – like it has for many years, and provides a seamless and satisfying user experience.

* I’m a Mac refers to Apple’s Get a Mac campaign that featured the infamous “Hello, I’m a Mac” television advertisements from 2006-2009.

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